Essays about: "impact of advertising on consumer buying behaviour"

Found 1 essay containing the words impact of advertising on consumer buying behaviour.

  1. 1. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

    University essay from Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV

    Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
    Keywords : consumer preferences; influence; buying behaviour; factors;

    Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE