Essays about: "impact of brand name"

Showing result 1 - 5 of 12 essays containing the words impact of brand name.

  1. 1. Simulation of a prototype of the LDMX hadronic calorimeter and analysis of test beam data

    University essay from Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

    Author : Péter György; [2022]
    Keywords : LDMX; HCal; TS; prototype; Physics and Astronomy;

    Abstract : The Light Dark Matter eXperiment (LDMX) is an upcoming experiment to test the existence of dark matter in the mass range of 1 MeV - 1 GeV. It does so by looking for missing momentum and energy in collisions of an electron beam and a tungsten target, which could potentially indicate the existence of dark matter. READ MORE

  3. 2. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahmud Ahmed; [2021]
    Keywords : brand image; factors of brand image; customer purchase behavior;

    Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

  4. 3. Transmedia storytelling in the music industry : The case of BTS

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Alvia Zuhadmono; [2021]
    Keywords : BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

    Abstract : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. READ MORE

  5. 4. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Stina Erlands; Elin Börjesson; [2017]
    Keywords : Generation Y; motivation factors; harmed reputation; employer branding;

    Abstract : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. READ MORE

  6. 5. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eric Eichinger; Jens Gudacker; [2016]
    Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE