Essays about: "impact of customer orientation"
Showing result 1 - 5 of 16 essays containing the words impact of customer orientation.
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1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : In an ever-evolving digital landscape, the way we do business changes rapidly. In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE
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2. From Seed to Success: The Role of Venture Capital on Startup Innovation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This master thesis aims to investigate the influence of venture capital (VC) on the innovation practices of early-stage startups. The research was conducted because existing literature lacks a comprehensive understanding of the "how" behind the influence of VCs from a startup perspective, as current scholars assess the impact from an investor side. READ MORE
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3. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE
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4. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE
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5. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE