Essays about: "impact of event marketing on brand image"
Found 1 essay containing the words impact of event marketing on brand image.
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1. Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations
University essay from FöretagsekonomiAbstract : Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. READ MORE
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