Essays about: "impact of event marketing on brand image"

Found 1 essay containing the words impact of event marketing on brand image.

  1. 1. Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations

    University essay from Företagsekonomi

    Author : Magdalena Muehlbauer; [2014]
    Keywords : Project success; success evaluation; success criteria; large events; destination management organization;

    Abstract : Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. READ MORE