Essays about: "impact of information technology on marketing"

Showing result 1 - 5 of 35 essays containing the words impact of information technology on marketing.

1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Kalle Gunnarsson; Niels Mignot; [2023]
   Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

   Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

3. 2. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

   University essay from Linköpings universitet/Reglerteknik

   Author : Joel Nilsson; [2022]
   Keywords : Social Media Analysis; Dynamical Models; Data Mining;

   Abstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE

4. 3. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

5. 4. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tino Tuomisto; Adrian Ringström; [2022]
   Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

   Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

6. 5. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE