Essays about: "impact of promotion strategies"

Showing result 1 - 5 of 27 essays containing the words impact of promotion strategies.

  1. 1. Exploring the Implementation of the Circular Economy in the Netherlands

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
    Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

    Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE

  3. 2. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  4. 3. 'Ukraine Is Alive' Ukrainian Music-Making in Swedish Emergency Residencies : The impact of war, displacement, migration and networks

    University essay from Uppsala universitet/Institutionen för musikvetenskap

    Author : Hanna Hellström; [2023]
    Keywords : artist residencies; forced migration; music; displacement; Ukraine; identity; belonging; non-belonging; translocality; transcultural capital; social inclusion; refugee experience;

    Abstract : In February 2022 Russia’s invasion of Ukraine started the war that would lead to the largest refugee crisis in Europe since World War II. In response to the war, SWAN, the Swedish Artists Residency Network, initiated the project Emergency residencies. READ MORE

  5. 4. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  6. 5. True crime documentaries: production teams’actions to appeal to consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Philippine Santin; Ann-li Moretti; [2023]
    Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

    Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE