Essays about: "impact of technology on marketing of financial services"

Found 2 essays containing the words impact of technology on marketing of financial services.

  1. 1. The Impact of Network Externalities and Trust on User Adoption of Mobile Peer-to-Peer Payment Technologies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marian Rings; Theodor Groth; [2017]
    Keywords : user adoption of technology; UTAUT2; mobile peer-to-peer payment; network externalities; trust;

    Abstract : Mobile peer-to-peer payment technologies are receiving growing attention on a global scale, from consumers to banks, large tech companies, and startups, as an alternative payment method. They are one of the factors driving the cashless transformation with a potential global market value of over 900 billion. READ MORE

  3. 2. Internet Banking in Greece : Development, Evaluation and Perspectives

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Andreas-Nikolaos Papandreou; [2006]
    Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE