Essays about: "implement crm"

Showing result 1 - 5 of 26 essays containing the words implement crm.

1. 1. A Predictive Analysis of Customer Churn

   University essay from KTH/Matematisk statistik

   Author : Olivia Eskils; Anna Backman; [2023]
   Keywords : Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

   Abstract : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. READ MORE

3. 2. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   University essay from SLU/Dept. of Economics

   Author : Aran Candil Sulayman; David Hartman; [2022]
   Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

4. 3. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Paul Edlund; Axel Holmner Härgestam; [2020]
   Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

5. 4. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB

   University essay from Göteborgs universitet/Graduate School

   Author : Jón Ingi Skarphéðinsson; Vivian Mohan; [2017-09-15]
   Keywords : ;

   Abstract : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. READ MORE

6. 5. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE