Essays about: "implicit marketing"
Showing result 1 - 5 of 10 essays containing the words implicit marketing.
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1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE
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2. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE
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3. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.
University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE
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4. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries
University essay from Göteborgs universitet/JMG - Inst f journalistik och masskommAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE
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5. Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. READ MORE