Essays about: "importance of CRM in service industry"

Found 2 essays containing the words importance of CRM in service industry.

  1. 1. Assessment of Business model in the service industry on a global process perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
    Keywords : service; information and communication technology industry; theoretical model; value; process;

    Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

  3. 2. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation

    University essay from Umeå universitet/Företagsekonomi

    Author : Oscar Sellhed; Ludwig Andersson; [2014]
    Keywords : Segmentation; Service marketing;

    Abstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE