Essays about: "importance of IT IN MArketing"

Showing result 1 - 5 of 406 essays containing the words importance of IT IN MArketing.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  4. 3. Decoding Hormone Interactions: Investigating Health Status Using Hormone Signatures in Blood

    University essay from Uppsala universitet/Institutionen för biologisk grundutbildning

    Author : Stina Brunell; Elis Pettersson Gradin; Victor Englöf; Lovisa Wigertz; Embla Persson; Josephine Maglio; [2023]
    Keywords : PEA; hormone; interaction; blood; protein hormone; proteomic; disease; biomarker;

    Abstract : Hormones are integral molecules in the human body, controlling most body systems and maintaining homeostasis in the body. They function as signal molecules for communication between cells, and are often secreted by one tissue with another as target. READ MORE

  5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  6. 5. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Pedro Scherma de Carvalho; [2023]
    Keywords : Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

    Abstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE