Essays about: "importance of Information technology in hospitality industry"

Found 2 essays containing the words importance of Information technology in hospitality industry.

1. 1. Business Intelligence in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Rei Shahini; [2020]
   Keywords : Business Intelligence; Hotel Industry; Big Data; Artificial Intelligence; Hospitality; Tourism;

   Abstract : Applications of artificial intelligence (AI) in hospitality and accommodation have taken an enormous percentage of service-provision, helping automate most of the processes involved such as booking and purchasing, improving the guest experience, tracking of guest preferences and interests, etc. The aim of the study is to understand the roles, benefits and issues with the improvement of business intelligence (BI) in hospitality. READ MORE

3. 2. Technology Strategies for Personalized Marketing in the Computer Game Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Sam Henriksson; [2015]
   Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

   Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE