Essays about: "importance of Service in a service industry"

Showing result 1 - 5 of 158 essays containing the words importance of Service in a service industry.

  1. 1. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Riku Salmi; [2020]
    Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

    Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE

  2. 2. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  3. 3. Moving Mountains - How companies manage consumer barriers and values when promoting use-oriented consumption in Swedish consumer markets

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Daniel Borg; [2020]
    Keywords : use-oriented products-service system; barriers for use-oriented PSS; consumer perceived value; retail; Earth and Environmental Sciences;

    Abstract : There is an urgent need to ensure sustainable consumption patterns in western countries such as Sweden. Movements around the world demanding leaders to take action for the survival of our planet also puts pressure on companies to act responsibly. READ MORE

  4. 4. The value co-creation in automotive-3PL relationship management : A case study in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jingting Liu; Zeying Huang; [2020]
    Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

    Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

  5. 5. Accelerated Testing: Development of a Normative Lifespan Method for Water-Sports Products

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Hoel Chaigne; [2020]
    Keywords : Durability; Eco-Design; Product Reliability; LCA; Circular Economy; Sports Equipment;

    Abstract : In the sports industry, the products currently being developed by design teams are degraded over time due to wear and tear. During the last decade, awareness about the global environmental crisis has increased and sports users are now more demanding about the environmental impact of products and services that they are using. READ MORE