Essays about: "importance of Service"

Showing result 1 - 5 of 534 essays containing the words importance of Service.

  1. 1. DEALING WITH DRAMA : A Qualitative Study on Workplace Friendship Deterioration

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Menal Suliman; Jenny Uneby; [2019]
    Keywords : ;

    Abstract : Relationships are an essential factor for wellbeing. To create and maintain relationships is also a crucial part of many jobs. These relationships sometimes develop into friendships, which often have been viewed as positive for performance and wellbeing at the workplace. READ MORE

  2. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  3. 3. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  4. 4. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  5. 5. Assessing evolution of ice caps in Suðurland, Iceland, in years 1986 - 2014, using multispectral satellite imagery

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Alicja Miodonska; [2019]
    Keywords : remote sensing; multispectral satellite imagery; Landsat; Iceland; glaciers; ice caps; Geography; GIS; Earth and Environmental Sciences;

    Abstract : The study focuses on the application of multispectral satellite imageries in glaciological studies. It aims to assess how the Icelandic glaciers have evolved over the last decades (from the 1980s to 2014). The study area covers Mýrdalsjökull and Eyjafjallajökull ice caps located in Suðurland, Iceland. READ MORE