Essays about: "importance of advertising in business"

Showing result 16 - 20 of 23 essays containing the words importance of advertising in business.

  1. 16. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Keywords : Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Abstract : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. READ MORE

  3. 17. Sagt & gjort : förhållningssätt & arbetsmetoder inom arkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Sam Keshavarz; [2008]
    Keywords : arkitektur; arbetsmetoder; filosofi; förhållningssätt; teori; praktik; NOD; UNStudio; arkitekturteorier;

    Abstract : This thesis was written during the autumn 2007. I wanted to understand the situation of the contemporary architecture in a perspective broader than merely the Swedish. I asked myself what remained of architecture if one would eliminate purely functional, aesthetical and ecological aspects. READ MORE

  4. 18. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

  5. 19. B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Tina Johansson; Martin Eklind; Martin Samuelsson; [2007]
    Keywords : Marketing Communication B2B Advertising;

    Abstract : Abstract In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. READ MORE

  6. 20. A study of FujiFilm’s FM screening method TAFFETA

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Tobias Johansson; Linda Karlsson; [2006]
    Keywords : ;

    Abstract : The study of Fujifilm´s halftoning method Taffeta has been done on behalf of Fujifilm Sverige AB, they especially wanted a subjective evaluation of Taffeta. Taffeta is a FM halftoning method of second generation, specific for this halftoning method is the structure of the dots, which should give a print with more evenness. READ MORE