Essays about: "importance of advertising in business"
Showing result 21 - 23 of 23 essays containing the words importance of advertising in business.
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21. Is "co-operative" a valuable element in market communication? : an empirical study of consumer perceptions
University essay from SLU/Dept. of EconomicsAbstract : The dairy industry has met increasing competition in recent years. The companies must have an clear profile to possess a strong market position. Branding is important and product development and differentiation have increased. READ MORE
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22. Consequences of market definition under competition analysis - the luxury fashion market
University essay from Lunds universitet/Juridiska institutionenAbstract : In the application of the European competition policy and rules, it is clear that each market and case give raise to specific and individual competition concerns. This thesis has dealt with Article 82 and the Merger Regulation under the EC competition rules. READ MORE
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23. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context
University essay from Ekonomiska institutionenAbstract : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. READ MORE