Essays about: "importance of advertising in business"

Showing result 6 - 10 of 23 essays containing the words importance of advertising in business.

  1. 6. Varumärkesprofilering av svensk sparris : en kvalitativ studie om hur svenska sparrisodlare profilerar sin produkt och verksamhet ur ett varumärkesperspektiv

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emelie Sundin; [2017]
    Keywords : varumärke; varumärkespyramiden; svensk sparris; Asparagus officinalis;

    Abstract : Odlingssäsongen för grön sparris i Sverige sträcker sig från mitten av april fram till midsommar. I dagligvaruhandeln finns dock importerad färsk sparris att tillgå året runt och svenska sparrisodlare upplever ett konkurrenstryck under den svenska säsongen. READ MORE

  3. 7. Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimmi Sjögren; Edona Berisha; [2016]
    Keywords : homosexual-themed advertisement; consumer response; attitude; brand; diversity; social impact.; Business and Economics;

    Abstract : Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies have developed a trend where they target different sexual orientations as separate segments in order to create a closer relationship to all consumers. READ MORE

  4. 8. Store image perceptions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Wikström Linus; [2015]
    Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

  5. 9. Det övertygande förslaget : visuell retorik inom landskapsarkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Isabelle Forsberg; [2015]
    Keywords : landskapsarkitektur; perspektivbilder; reklambilder; säljande bilder; visuell retorik;

    Abstract : Det är genom skissen, teckningen och bilden som landskapsarkitekten främst kommunicerar sina tankar och idéer till sin omvärld. Men vad är det egentligen som avgör hur en betraktare uppfattar en bild? I denna uppsats undersöks och analyseras landskapsarkitektens gestaltande bild utifrån perspektivet att bildens utformning i sig kan vara väldigt viktig för att lyfta fram ett vinnande koncept. READ MORE

  6. 10. Organizational Factors that Influence Creativity - An Empirical Study of Small Advertising Agencies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jessica Bromander; Dijana Jakic; [2014-08-13]
    Keywords : Creativity; Individual; Group; Organization; Advertising agency; Environment; Leader; Impediments; Autonomy; Goals; Resources;

    Abstract : Creativity is a vital tool in a knowledge based industry, which has shown itself to be ever increasing as the society shifts its focus on it. Creativity is a phenomenon which has proven itself valuable to the advertising industry. READ MORE