Essays about: "importance of advertising in marketing"

Showing result 1 - 5 of 43 essays containing the words importance of advertising in marketing.

1. 1. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : John Öberg; Kiryl Shantyka; [2022]
   Keywords : Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

   Abstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE

3. 2. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maxime Lindholm; Sofia Svensson; [2021]
   Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

   Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

4. 3. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Andersson; Cassandra Thomas; [2020]
   Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

   Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

5. 4. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

6. 5. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Bengtsson; Violaine Lulin; [2019]
   Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

   Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE