Essays about: "importance of advertising management in marketing"
Showing result 1 - 5 of 7 essays containing the words importance of advertising management in marketing.
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1. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE
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2. Brand Awareness among Customers : A case study of ICA-Kvantum
University essay from FöretagsekonomiAbstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE
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3. Companies on Facebook : How many of the 100 largest Swedish Companies have a Facebook page, and how do they use it?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to see if the 100 largest Swedish companies are present on Facebook, and if they are, how they use their business pages. Further the customers’ perception of companies’ use of Facebook will be included. To investigate this, three research questions were created. Background: As Web 2. READ MORE
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4. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE
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5. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE