Essays about: "importance of advertising on business"

Showing result 1 - 5 of 21 essays containing the words importance of advertising on business.

1. 1. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : John Öberg; Kiryl Shantyka; [2022]
   Keywords : Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

   Abstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE

3. 2. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

4. 3. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Bengtsson; Violaine Lulin; [2019]
   Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

   Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

5. 4. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Valentin Granjon; Romain Benedic; [2017]
   Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

   Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE

6. 5. YouTube influence on Well-being brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Kauppinen; Antoniya Pavlova; [2017]
   Keywords : Business and Economics;

   Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE