Advanced search
Showing result 1 - 5 of 13 essays matching the above criteria.
-
1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE
-
2. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Erica Kim Stenström Isabelle Örnbratt (96/11/06) (01/03/31) Title: The Evolution of Technology and its Effect on Consumption Supervisor: Edward Gillmore Keywords: Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE
-
3. Social Responsibility Engagement At Times Of Crisis
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 31 May 2023 Level: Bachelor theses in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aliza Butt (020130), Muhammad Abdul Rehman (001115) Title: Social Responsibility Engagement At Times Of Crisis Supervisor: Dr Stylianos Papaioannou Keywords: CSR, CSR Engagement, Market crisis, Impact, Ethical, Philanthropic Research Questions: How are CSR engagements of companies impacted in times of market crisis? Purpose: The purpose of this research study is to conduct an analysis of how CSR engagements within companies are impacted by a market crisis. The main objective will be to ensure there is enough data which will fulfill this purpose of the study. READ MORE
-
4. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE
-
5. The Impact of Consumer Sustainability Values and Companies’ Sustainability Work on Consumer Attitude and Purchasing : The Importance of Product and Price
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ida Pesiö Linnéa Rossander Title: The Impact of Consumer Sustainability Values and Companies’ Sustainability Work on Consumer Attitude and Purchasing The Importance of Product and Price Tutor: Aswo Safari Keywords: Consumer values, Consumer purchasing, Sustainability values, Online fashion sustainability, Companies’ sustainability work, Consumer attitude. Research question: How does consumers' sustainability values and companies' sustainability work affect consumers' attitude and purchasing? Purpose: The purpose of this paper is to investigate how consumers’ sustainability values and companies' sustainability work affect their attitude and purchasing in online fashion. READ MORE
