Essays about: "importance of commerce studies"

Showing result 1 - 5 of 25 essays containing the words importance of commerce studies.

  1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  3. 2. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Eklund; Daniel Söreng; [2021]
    Keywords : ;

    Abstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE

  4. 3. Ecosystem Goal Alignment and Institutional Change : Increasing Resilience and Competitiveness in Värmland

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Eric Kjellberg; Daniel Oldenmark; [2021]
    Keywords : Service ecosystem; Service dominant logic; value co-creation; goal alignment; institutional change; resilience; rural regions;

    Abstract : Economy professor Kjell Nordström argued at the Nordic Business forum Sweden, that regions such as Värmland would turn into wastelands in the aftermath of digitalization and urbanization. Digitalization has rapidly changed service provision effecting the provider-user interaction and service options available. READ MORE

  5. 4. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Andrea Mattsson; Alice O'Connor; [2020]
    Keywords : Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

    Abstract : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. READ MORE

  6. 5. Environmental impact of excess air in secondary packaging : A qualitative study of green packaging development theory versus practice in modern e-commerce

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Einar Sjöberg; Christian Eriksson; [2020]
    Keywords : Packaging; E-commerce; green packaging development; secondary packaging; environmental;

    Abstract : The growing e-commerce industry and online shopping is increasing the demand for transportation services world-wide. This expanding industry is beneficial for the economic aspects of society, but the transportation of packages is also causing major environmental impacts along the supply chain. READ MORE