Essays about: "importance of communication for service INDUSTRY"
Showing result 6 - 10 of 30 essays containing the words importance of communication for service INDUSTRY.
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6. Cascading Loop Creation : a case study of how digitalisation brings fashion retail product service systems, business partners, and customers together.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background – Circular economy (CE) is gaining more and more importance in research, based on the great desire to change the linear fashion economy to a circular. A Product Service System (PSS) can contribute to the achievement of CE, as PSSs, such as take-back or repair services, bring back the garments to the fashion retail company into the CE. READ MORE
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7. Enhancing IoT Security Using 5G Capabilities
University essay from Luleå tekniska universitet/Digitala tjänster och systemAbstract : Internet of Things (IoT) is an ecosystem comprises CT (Communication Technology),IT (Information Technology) and sometime OT (Operational Technologies) wheredifferent machines and devices can interact with each other and exchange useful datawhich can be processed using different IoT applications to take decisions and performrequired actions. Number of IoT devices and IoT networks are growing exponentially. READ MORE
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8. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
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9. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE
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10. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE