Essays about: "importance of communication in hotel industry"

Found 3 essays containing the words importance of communication in hotel industry.

  1. 1. The implementation of strategic CSR in small and medium-sized enterprises through leadership, communication, and decision-making processes : A qualitative study within the hotel industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Cécile Marie Andrée Bru; Stella Hrvatin; [2022]
    Keywords : Strategic CSR Implementation; hotel industry; SMEs; leadership; decision-making; communication;

    Abstract : This paper analyzes how Small and Medium-Sized Enterprises, SMEs in the hotel industry implement strategic Corporate Social Responsibility, CSR through the lenses of leadership, decision-making, and communication. Additionally, this research explores how the implementation differs between small and large hotel companies. READ MORE

  3. 2. Desirable Competencies for Middle Managers in the Hospitality Industry

    University essay from Umeå universitet/Institutionen för geografi

    Author : Robert O. Nilsson; [2018]
    Keywords : Competencies; Competency Domain Model; Culture and Language; Hospitality Management; Middle Management.;

    Abstract : The purpose of this thesis was to gain an updated understanding of the needs of thehospitality industry, and the desirable competencies for middle managers. Most previous studieshave stated the importance of continuant research on desirable competencies to update hospitalityeducators and students. READ MORE

  4. 3. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE