Essays about: "importance of communication in public relations"

Showing result 1 - 5 of 13 essays containing the words importance of communication in public relations.

1. 1. Russia’s embrace : Crimean mythology in Putin’s public communications 2014-2022

   University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Author : Dennis van der Laan; [2023]
   Keywords : Crimea; Putin; mythology; political communication; Russia; annexation;

   Abstract : This dissertation is aimed at investigating which elements from the Russian mythology about Crimea appear in Putin’s public political communications in the period 2014-2022, how they are used and for which reasons they are used. Crimea has been a crucial region in history-making throughout the past decade and has played an important role in Russian politics, Russian-Ukrainian relations and Russian-Western relations. READ MORE

3. 2. Defining Success: The PR Measurement Maze

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Thorell; Clara Bergström; [2023]
   Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

4. 3. Authentic Communication as a Strategic Communication Tool for Social and Cultural Integration among Immigrants in Sweden

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yelyzaveta Denyshchenko; [2021]
   Keywords : authentic communication; migration; social inclusion; public relations; Feminism; Authentic Leadership theory; Social Sciences;

   Abstract : Strategic communication as an integrating discipline addresses social phenomenon as migration. When people relocate, they experience physical and mental stress, and seek guidance, questioning their sense of belonging. READ MORE

5. 4. Relating Integrative Capabilities and Institutional Logics to Digital Transformation A case-study of a public sector organization

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Caroline Frössling; Linnea Ek; [2020-09-03]
   Keywords : Digital Transformation; Integrative Capabilities; Institutional Logics; Public sector;

   Abstract : Digital transformation represents a process of disruptions caused by digital technologies, and not only is reconfiguration of technologies required, also of business operations, management concepts and structures. Two factors have been found in literature to have, in each aspect, a relation to digital transformation, namely, Integrative capabilities and institutional logics. READ MORE

6. 5. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Teng-Jhong Yeh; [2019]
   Keywords : Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

   Abstract : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. READ MORE