Essays about: "importance of computer in marketing"

Found 5 essays containing the words importance of computer in marketing.

1. 1. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

3. 2. Technology Strategies for Personalized Marketing in the Computer Game Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Sam Henriksson; [2015]
   Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

   Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE

4. 3. Mobile Search : An empirical investigation of the next big thing

   University essay from Ekonomihögskolan, ELNU

   Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
   Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

   Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

5. 4. Interface between the Marketing and Sales and Product development departments : A case study

   University essay from JTH, Industriell organisation och produktion; IHH, Informatik

   Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
   Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

   Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

6. 5. Stars' War : Apple vs Dell

   University essay from IHH, Företagsekonomi

   Author : Marion Jarne; Sandra Lilja; Eva Lüddeckens; [2006]
   Keywords : ;

   Abstract : Background A great deal of changes has occurred in the computer industry the last few years due to the development of the market, customers and technology. The competition has increased, both domestically and internationally, and in the same time the customer demands have changed and become more demanding to satisfy. READ MORE