Essays about: "importance of economics to marketing"

Showing result 1 - 5 of 36 essays containing the words importance of economics to marketing.

  1. 1. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Angelos Karageorgos; MEng Zhang; [2018]
    Keywords : ab blocking; advertising avoidance; online advertising; motivations; Internet users; Business and Economics;

    Abstract : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. READ MORE

  2. 2. "Here Today, Gone Tomorrow"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
    Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE

  3. 3. Fragmented Identity - Exploring the Consequences of City Branding in Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mareike Frech; Alexander Smith; [2017]
    Keywords : City branding; place branding; stakeholders; image; identity; education; international school; Business and Economics;

    Abstract : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. READ MORE

  4. 4. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE

  5. 5. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
    Keywords : relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

    Abstract : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. READ MORE