Essays about: "importance of economics to marketing"

Showing result 21 - 25 of 59 essays containing the words importance of economics to marketing.

1. 21. Interconnectivity between Success Factors in the Front End of Innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Willianne van Oostrum; Fiona Westermeier; [2019]
   Keywords : Front End of Innovation; Customer Involvement; Integration; Interconnection; Cross-functional collaboration; Business and Economics;

   Abstract : The aim of this thesis is to answer the question how the interconnection of two success factors contribute to the individual elements of the Front End of Innovation, as identified by Koen et al. (2001). The distinguished success factors are; the integration of marketing & sales and research & development, and customer involvement (Florén et al. READ MORE

3. 22. Examining the Fans’ Perception of Sponsorship Fit in eSports

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

4. 23. Multi-stakeholder partnership in smallholding dairy farming : a case study from Bangladesh

   University essay from SLU/Dept. of Economics

   Author : Farjana Bilkis; [2019]
   Keywords : business administration; business strategy; creating shared value; formal; multi-stakeholder partnership; marketing; smallholding dairy farming food;

   Abstract : In the era of Sustainable Development Goal 2030 agenda, development of agribusiness and poverty eradication is quite significant challenges, particularly in developing countries like Bangladesh. Smallholding dairy farming is a crucial part of agribusiness and poverty reduction in Bangladesh, though there are many economic and social challenges for smallholding farmers. READ MORE

5. 24. Branding in Public Transportation: Campfires and Beyond

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
   Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

   Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

6. 25. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE