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Showing result 1 - 5 of 86 essays matching the above criteria.

  1. 1. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

  2. 2. Supply Chain Resilience within the Automotive Industry - A single-case study on the importance of Supply Chain Resilience practices for an automotive MNC as a result of the COVID-19 pandemic and the Russia-Ukraine war

    University essay from Göteborgs universitet/Graduate School

    Author : Kawi Ali; Kevin Aslani; [2023-07-18]
    Keywords : Supply Chain Resilience; Supply Chain Management; automotive industry; COVID-19; Russia-Ukraine war; Volvo Cars–Polestar; disruptions; strategies;

    Abstract : Background: The automotive industry is a complex industry and sensitive to the business environment surrounding it. This has been shown by the last years, which have been dominated by disruptions and economic turbulence due to the COVID-19 pandemic and the war between Russia and Ukraine. READ MORE

  3. 3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    University essay from Jönköping University

    Author : Emma Steén; Ebba Blomberg; [2023]
    Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

  4. 4. Bulding Resilient Supply Chain : A Qualitative Study of How Covid-19 Affected Supply Chain Resilience in Swedish Small and Medium-Enterprises

    University essay from Umeå universitet/Företagsekonomi

    Author : Robin Synnergren; Jacob Brauer; [2023]
    Keywords : Supply Chain Management; Covid-19 Pandemic; Small and Medium-Sized Enterprises; Supply Chain Resilience Supply Chain Disruption;

    Abstract : Modern supply chains are often characterized by carefully planned and interconnected processes that seamlessly integrate with each other. Supply chains are often efficientduring a stable business environment but are highly vulnerable to risks and disruptions. READ MORE

  5. 5. The Relationship between the Legal and Business Environments in the Context of the Unfair Commercial Practices Directive 2005/29/EC and its Impact on Value Creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjana Sinemli; Antrea Tsiifte; [2023]
    Keywords : ;

    Abstract : The tremendous growth of globalization and the international dimensions of commercial operations necessitate that businesses are dynamic organisms that constantly adapt to the ever- changing environment. While they strive to create competitive advantage by utilizing every possible resource available, one key resource is often neglected: the law. READ MORE