Essays about: "importance of hotel industry"

Showing result 6 - 10 of 24 essays containing the words importance of hotel industry.

1. 6. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

3. 7. Sustainable Stakeholder Framework for Hotels : Supporting Sustainable Tourism Management in Vlora, Albania

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Alma Berggren Ek; Ella Espling; [2021]
   Keywords : Sustainable development; Sustainable Tourism Framework; Sustainable Management; Hospitality; Tourism; Corporate Social Responsibility; CSR; Sustainable development goals; SDG; Agenda2030; hållbar utveckling; hållbara management planer; hotell; turism;

   Abstract : This study aims to create a sustainable tourism stakeholder framework for hotels in Vlora, a popular tourist destination in southeast European country Albania. As tourism is one of the major driving forces towards better social and economical conditions in Albania but simultaneously poses threats towards nearby ecosystems and protected areas, local traditions and cultures and small suppliers, the importance of sustainability in the industry has risen as a top priority. READ MORE

4. 8. Business Intelligence in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Rei Shahini; [2020]
   Keywords : Business Intelligence; Hotel Industry; Big Data; Artificial Intelligence; Hospitality; Tourism;

   Abstract : Applications of artificial intelligence (AI) in hospitality and accommodation have taken an enormous percentage of service-provision, helping automate most of the processes involved such as booking and purchasing, improving the guest experience, tracking of guest preferences and interests, etc. The aim of the study is to understand the roles, benefits and issues with the improvement of business intelligence (BI) in hospitality. READ MORE

5. 9. A comparative study of sustainability in the hospitality sector in Chinese hotels

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : KAI YANG; [2019]
   Keywords : ;

   Abstract : The development of an industrial civilization,and rapidurban economic growth, leads tomore and more pressure onthe natural environment. Furthermore, the tourism industry is one of the major industries in the world and to understand the importance of sustainable development for the environment and society, the tourism industry is the first to understand. READ MORE

6. 10. Cascaded Machine Learning for Increasing Conversion in Hospitality Recommender System

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Antonio Javier Gonzalez Ferrer; [2018]
   Keywords : ;

   Abstract : Recommender systems refer to algorithms widely used in industry to determine the preferred product to propose to a customer, given some information about the customer and the context of the purchase. In this thesis, such an approach is applied to predict the desirability of hotels given information about an air travel booking. READ MORE