Essays about: "importance of international product marketing"
Showing result 1 - 5 of 20 essays containing the words importance of international product marketing.
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1. Examining the Fans’ Perception of Sponsorship Fit in eSports
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE
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2. Sustainability Marketing : Sustainability Marketing on the Chinese Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE
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3. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE
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4. Automotive Fleet Sales Management
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE
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5. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Introduction Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE