Essays about: "importance of internationalization for IT companies"

Showing result 1 - 5 of 35 essays containing the words importance of internationalization for IT companies.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 2. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  4. 3. Business Ecosystem as a Strategy for Internationalization and Growth of S.M.E.s : A case study of S.M.E.s in Lagos, Nigeria.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Olanrewaju Ibrahim Oladele; [2022]
    Keywords : Business Ecosystem; Networking; Co-opetition; Internationalization; SME;

    Abstract : The constant change in today's business environment has brought about the need for S.M.E.s to contend with more dynamic, complicated, and global business environments, making it hard to maintain competitiveness. READ MORE

  5. 4. What Healthtech Companies Should Consider When Entering the UK Healthcare Market

    University essay from Lunds universitet/Innovationsteknik

    Author : Lovisa Hökstrand; Ella Björklund; [2022]
    Keywords : UK healthcare; NHS England; healthtech; internationalization; market entry; market barriers; Technology and Engineering;

    Abstract : Healthcare systems around the world are facing a multitude of challenges, mostly because of aging populations. The Covid-19 pandemic put further strain on the sector and has left many countries with a backlog of medical procedures, which further exacerbates the issues. READ MORE

  6. 5. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
    Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

    Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE