Essays about: "importance of internet in tourism"

Showing result 6 - 8 of 8 essays containing the words importance of internet in tourism.

  1. 6. Not only for professional utility? Leisure motivations in conference tourism

    University essay from Umeå universitet/Kulturgeografi

    Author : Alina Serdiuk; [2016]
    Keywords : conference tourism; Sweden; academics; motivations; survey;

    Abstract : Conference tourism is a young and vibrant industry, which is growing and developing at a prompt rate (Rogers, 2013). The rapid growth of conference tourism and its importance (e.g. economic benefits for destinations) caused a significant academic interest in this topic in 1990's (Yoo & Weber, 2005). READ MORE

  3. 7. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation

    University essay from Umeå universitet/Företagsekonomi

    Author : Tina Romanov; Sofia Svedin; [2014]
    Keywords : ;

    Abstract : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. READ MORE

  4. 8. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mari Pettersen; Sara Norman; [2008]
    Keywords : Japan; Promotion; Culture; Tourism;

    Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE