Essays about: "importance of marketing concept to organization"

Found 5 essays containing the words importance of marketing concept to organization.

  1. 1. Green Strategies in B2B: why and how? : a qualitative study of plastic manufacturers

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sofia Larsson; Madelaine Kastberg; [2016]
    Keywords : Green marketing; green marketing strategies; B2B; business-to-business; corporate environmentalism; plastic industry; GGVV-region;

    Abstract : Humanity is facing one of the toughest environmental challenges of all time due to our continuous growth and never-ending consumption. The industrial firms (B2B) are one of the actors with the power to turn this around. READ MORE

  3. 2. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE

  4. 3. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
    Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

    Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

  5. 4. First Impression Lasts : The First Meeting

    University essay from IHH, Företagsekonomi

    Author : Andreas Björkgren; Henrik Brodin; [2005]
    Keywords : First Impression; Business Relations; Relationship Marketing;

    Abstract : When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business deal and no further relationship is established. READ MORE

  6. 5. Towards a Custermer-oriented Organization. A study at Tetra Pak Processing Systems AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Lundquist; [2003]
    Keywords : Customer value.; Branding strategies; Image; Service quality; Customer relationship management; Service management; Technology and Engineering;

    Abstract : In later time many companies have faced a major strategically change of focus and companies that have previous acted as traditional product manufacturers now describe themselves as providers of complete solutions. Tetra Pak Processing Systems, operating in the liquid food processing industry, has faced an increased level of competition the past years. READ MORE