Essays about: "importance of marketing implementation"

Showing result 1 - 5 of 28 essays containing the words importance of marketing implementation.

1. 1. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : João Ferreira; [2023]
   Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

   Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

3. 2. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Fanny Johansson; [2023]
   Keywords : Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Abstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE

4. 3. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

5. 4. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

6. 5. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development

   University essay from Linköpings universitet/Institutionen för tema

   Author : Juliane Kraskes; [2022]
   Keywords : Planetary Boundaries; Social Boundaries; Universities; Sustainable Development; Strategy;

   Abstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE