Essays about: "importance of marketing in present situation"

Showing result 6 - 7 of 7 essays containing the words importance of marketing in present situation.

1. 6. B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Tina Johansson; Martin Eklind; Martin Samuelsson; [2007]
   Keywords : Marketing Communication B2B Advertising;

   Abstract : Abstract In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. READ MORE

3. 7. Marketing communication in a B2B market : a case study of the store interior industry

   University essay from Internationella Handelshögskolan

   Author : Maria Johansson; Camilla Larsson; Ida Hallin; [2006]
   Keywords : Marketing communication; marketing tools; B2B markets; brand awareness;

   Abstract : Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. READ MORE