Essays about: "importance of marketing study"

Showing result 1 - 5 of 482 essays containing the words importance of marketing study.

1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

4. 3. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Alexander Nordström Käll; Jonas Nyman; [2023]
   Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

   Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

5. 4. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

6. 5. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : John Sudmeier; [2023]
   Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

   Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE