Essays about: "importance of marketing to a manager"
Showing result 1 - 5 of 12 essays containing the words importance of marketing to a manager.
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1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
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2. In search for the perfect KAM manager : Exploring both the buyer´s and the supplier’s view of valued personality traits in a KAM manager
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: KAM has received a lot of attention over the last decade, where organizations acknowledge the benefits, and choose to implement KAM programs within their companies. Research shows that the individual in a KAM manager role has a huge impact on the outcomes of KAM, crucially responsible for the relationships with the key accounts. READ MORE
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3. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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4. Marketing managers in the age of AI : A multiple-case study of B2C firms
University essay from Umeå universitet/FöretagsekonomiAbstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE
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5. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE