Essays about: "importance of mass media in our society"

Found 3 essays containing the words importance of mass media in our society.

  1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  3. 2. Others' Perspectives Drawing on the social impact of media

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolina Parra Thompson; [2009-06-29T10:41:44Z]
    Keywords : Façade; Process; Drawing; Trajectories participation; Mass media; Society; Visual image Distortion; Message; information; Women Animal; Developing Countries;

    Abstract : Participation, exploration and dialogue have been my principal interests during my master studies. Until now, I have a interest in working with themes that comment on the way people perceive information. READ MORE

  4. 3. New ways to fight a war in the information age : a study on media tactics and ICTs as a useful tool to spread a message of democracy

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Cecilia Strand; [2002]
    Keywords : information and communication technology; information age; political communication; Burma; independent media; democracy and democratization; Myanmar; demokratisering; ICT; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

    Abstract : The development of Information and Communication Technology (ICT) has forever changed the way of the world in some important areas. Understanding the ICTs superior traits when it comes to processing, storing, searching, reproducing and transmitting information is of utmost importance. READ MORE