Essays about: "importance of media in business"

Showing result 16 - 20 of 89 essays containing the words importance of media in business.

  1. 16. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Wencke de Vries; [2021]
    Keywords : Facebook; discourse analysis; strategic communication; corporate hypocrisy; perception; Social Sciences;

    Abstract : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. READ MORE

  3. 17. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  4. 18. Users Awareness of Cyber threats and Consequences in Social Media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Dhimitris Brace; [2020]
    Keywords : ;

    Abstract : Year 2013, the year that the world faced one of the most critical whistleblower cases in the last decades. A government that was accused that intercepted personal information of many users. Nowadays people are using the internet, and many provided services such as emailing and social media. READ MORE

  5. 19. Managerial differences despite Isomorphic forces : A comparative study of Handelsbanken and Nordea

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sophia Björklund; Olivia Stern; [2020]
    Keywords : Management; Banking; Institutional Isomorphism; Organizational identity; Organizational culture; Management consulting;

    Abstract : In this comparative case study between Handelsbanken and Nordea, the homogeneous industry of banking is investigated together with the phenomena of management consulting. The two banks are scrutinized under the same laws and regulations, offering the same products and services and tend to recruit similar people. READ MORE

  6. 20. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Linn Grönqvist; Sandra Hillergren; [2020]
    Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE