Essays about: "importance of media in today s world"

Showing result 1 - 5 of 6 essays containing the words importance of media in today s world.

  1. 1. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE

  2. 2. An environmentally friendly company is just like any ordinary company; it thrives for success

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Eric Jacobson; [2016]
    Keywords : Venture Capital; Green start-ups; Behavioral Finance; Value Creation; Business Models; Earth and Environmental Sciences;

    Abstract : Purpose: To explore whether the view on Business Models and Value Creation, can explain the lack of Venture Capital investments in green start-ups, by examining how green start-up Entrepreneurs, and Venture Capitalist investors, view these two factors. Theoretical framework: The aim of this thesis is to address some of the key knowledge gaps in research available today, regarding why there is a lack of investments within the green start-up sector. READ MORE

  3. 3. On the Relationship between Corporate Reputation and Brand Trust – an Investigation of three Corporate Brands’

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Juliusson; Patrik Eriksson; [2011-07-06]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Country Branding in a Chinese Context: Using a Swedish Example

    University essay from Lunds universitet/Produktionsekonomi

    Author : Linnéa Hellberg; [2011]
    Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

    Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE

  5. 5. Private-Public Partnerships (PPP) : collaborating for a sustainable business in Sweden

    University essay from SLU/Dept. of Economics

    Author : Julia Patrizia Rotter; Nurgül Özbek; [2010]
    Keywords : Collaboration; retailer; Partnership; private; public; PPP; Sustainable Business Development; SBD; Corporate Responsibility; CR; Sweden;

    Abstract : In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. READ MORE