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Showing result 1 - 5 of 15 essays matching the above criteria.

  1. 1. Reflections on One’s Own Body : An Approach to the Potential of Self-Image in HCI

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rebeca Blanco Cardozo; [2023]
    Keywords : soma design; first-person perspective; self-image; embodied interaction; self-fashioning technologies; soma design; förstapersonsperspektiv; självbild; förkroppsligad interaktion; self-fashioning teknik;

    Abstract : Self-image and the way we present ourselves to the world are highly relevant in today’s society, fostered to some extent by the ubiquitous use of technology. For example, the idealized body image that is disseminated in the media and on social networks can affect the relationship we have with ourselves. READ MORE

  3. 2. Social media's role in company transperency : A qualitative study of private firms in northern Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Terese Ohlsson; [2022]
    Keywords : transperency; social media; CSR; communication; private firms.;

    Abstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE

  4. 3. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Arusell; Magdalena Pettersson; [2022]
    Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

    Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

  5. 4. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  6. 5. But, that’s how they talk in movies so it’s only fair! : Three Teachers’ Perspectives on the Emergence of Slang in Student Assignments in Swedish Upper-Secondary Schools

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Adrian Hernandez Pérez; [2020]
    Keywords : slang; cant; internet; assignment; theme;

    Abstract : Social media, movies and games all have something in common – they all have a tendency to foster slang. Adolescents of today consume these mediums virtually every day, and thus they easily adopt these slang terms faster than any other group. READ MORE