Essays about: "importance of quality in customer relationship marketing"

Showing result 1 - 5 of 16 essays containing the words importance of quality in customer relationship marketing.

1. 1. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

3. 2. Customer Loyalty in Mobile Banking : findings from the millennial generation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Bondeson; Isak Lindbom; [2018]
   Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

   Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

4. 3. Kundnöjdhet vid jord-och skogsaffärer : fallet Areal

   University essay from SLU/Dept. of Forest Products

   Author : Minna Norrman; [2016]
   Keywords : kundvärde; kommunikation; relationsmarknadsföring; tjänstemarknadsföring; jord-skogsfastighet; fastighetsmäklare; customer value; communication; relationship marketing; service marketing; quality; real estate agent;

   Abstract : Förståelsen för- och vikten av kundnöjdhet och affärsrelationer med sina kunder har under de senaste decennierna ökat. Begreppen tjänstemarknadsföring och relationsmarknadsföring har blivit etablerade och idag vill de flesta företag veta hur kunder upplever affärerna med dem. READ MORE

5. 4. CONSUMER PERCEPTIONS OF THE FAST FOOD INDUSTRY IN SWEDEN.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aytan Mammadli; [2016]
   Keywords : quick service restaurants; fast food industry; consumer behavior; consumer perceptions; attributes of perceived value; customer satisfaction; Business and Economics;

   Abstract : The fast food industry is one of the important and growing segments of the overall restaurant industry. At the same time, it is a very dynamic and competitive business where too many vendors are chasing too few clients.To maintain sustainable growth and long-term success it is crucial to meet consumer needs and offer value to them. READ MORE

6. 5. Management of Key Account Relationships in SMEs : A Resource-Based View

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Simon Johansson; David Gedda; [2016]
   Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

   Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE