Essays about: "importance of segmentation and positioning"

Found 4 essays containing the words importance of segmentation and positioning.

  1. 1. Applying Purchasing Category Management on a purchasing department to increase its performances : A case study with a luxury automotive manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Erik Vincent Cardenas; [2021]
    Keywords : Supply-chain; Purchasing; Purchasing Category Management; Purchasing performance; Automotive Manufacturer;

    Abstract : Nowadays, manufacturing companies compete as much with their products as with their supply-chain. Within the overarching stages of supply-chain, purchasing is a process that responds to the organizations needs of acquiring raw materials, components and semi-finished products in order to enable the execution of operations. READ MORE

  3. 2. Positioning on Export Markets : A paradigm of Bounded Rationality applied in the context of positioning for Swedish Exporting firms

    University essay from

    Author : Jonas Thulin; [2009]
    Keywords : Bounded Rationality;

    Abstract : It is not easy to predict what will happen tomorrow. It is perhaps even more difficult knowing what will occur next year or even two years from today. To put it short we are uncertain about the future. Swedish firms attempting to capture new export markets are also facing uncertainty. READ MORE

  4. 3. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE

  5. 4. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    University essay from Institutionen för ekonomi

    Author : Serap Kocacenk; Sara Rubenstein; [2007]
    Keywords : ;

    Abstract : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. READ MORE