Essays about: "importance of stakeholders in marketing"

Showing result 1 - 5 of 38 essays containing the words importance of stakeholders in marketing.

1. 1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Alexander Nordström Käll; Jonas Nyman; [2023]
   Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

   Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

4. 3. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

5. 4. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

   University essay from Umeå universitet/Institutionen för geografi

   Author : Kvist Brandon David; [2023]
   Keywords : cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

   Abstract : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. READ MORE

6. 5. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Angela Bayat Sahil; Maja Holmén; [2023]
   Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

   Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE