Essays about: "importance of studying business"

Showing result 1 - 5 of 72 essays containing the words importance of studying business.

  1. 1. Measurement of Business Incubator Performance by Governments: Studying the Practices in the Nordic Region

    University essay from Göteborgs universitet/Graduate School

    Author : Firuza Alizada; [2023-07-19]
    Keywords : business incubators; incubator financing; return on investment; public business incubators; government-supported business incubators; evaluation of incubation policy;

    Abstract : This master thesis aims to investigate the measurement of business incubator performance by governments. Business incubators play a vital role in nurturing startups, promoting innovation, and fostering economic development. READ MORE

  3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  4. 3. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  5. 4. Status Mapping of tank to grave management of Low-GWP refrigerants.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Parra Gimeno; [2023]
    Keywords : Refrigerant; Blends; Synthetic low-GWP refrigerant; Natural refrigerant; Global Warming Potential GWP ; Tank-to-grave; Interviews.; Köldmedier; Blandning; Globalt uppvärmningspotential GWP ; Låg-GWP köldmedier; Naturligt köldmedier; installation till destruktion; Intervjuer.;

    Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE

  6. 5. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirjam Lundin; Victor Paridon; [2022]
    Keywords : Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Abstract : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. READ MORE