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Showing result 1 - 5 of 28 essays matching the above criteria.
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1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
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3. Aktivt ansvarstagande genom hållbara investeringar : en fallstudie om Storebrand
University essay from SLU/Dept. of EconomicsAbstract : Det senaste decenniet har hållbara investeringar vuxit fram som ett sätt för investerare att arbeta med hållbarhet. Det finns ett stort behov av att finansmarknaden inte enbart bidrar till att främja hållbar utveckling utan aktivt arbetar för att säkerställa en hållbar framtid. READ MORE
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4. Trading gender equality? : Examining the impact of exposure to gender equality through trade on the gender wage gap: A European multi-country approach
University essay from Uppsala universitet/Nationalekonomiska institutionenAbstract : The analysis studies the spill-over effect of the gender equality of the trading partner on the gender wage gap. The aim is to contribute to the gender aspect of the literature studying the effect of globalisation on wage inequality, and especially to the very limited literature on the spill-over effect of the trading partner. READ MORE
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5. Intra-organizational trust as a determinant of job satisfaction in the public sector. A case study of the Swedish Public Employment Service
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : From a managerial perspective, organizational effectiveness, whether internal or external, is of extreme importance. Therefore, management studies should investigate which phenomena need to be emphasized and safeguarded to utilize organizational effectiveness. READ MORE