Essays about: "importance of technological environment in international business"

Showing result 1 - 5 of 6 essays containing the words importance of technological environment in international business.

  1. 1. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  3. 2. Business Models of Successful Start-up Companies : A comparative study of start-ups’ business models and how these are adapted to trends and competition in the industry

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Sofia Torssell; Kristina Bondemark; [2018]
    Keywords : business models; start-ups; startup; comparative study; Business Model Canvas; affärsmodeller; start-ups; startup; jämförande studie; Business Model Canvas;

    Abstract : Since the majority of emerging start-ups are not able to survive on the market, this study investigates business models in four start-up companies from two different industries in order to better understand how their business models relates to their success. This study is commissioned by a start-up who are about to begin their business in Stockholm. READ MORE

  4. 3. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  5. 4. A Systematic Analysis of the Factors that Drive SMEs to Internationalisation and the Paths followed by these Firms : An Exploratory Study of Four Highly Technological Firms in Sweden

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Nchombua Yvette Tanila; [2011]
    Keywords : internationalisation; networking;

    Abstract : Due to globalization and other factors, the business environment of small and medium sized enterprises (SMEs) is radically changing. In order for these firms to cope with increased competition and business opportunities in globalised markets, they have to strengthen their innovative capabilities and internationalise their business activities (Rammer and Schmiele, 2008, p. READ MORE

  6. 5. Currency Hedging Management in Global Firms. The case of Heidelberg Cement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Astrid Söderlund; Nils Wickelgren; Christian Andersson; [2004]
    Keywords : currency hedging; risk management; exchange rate risks; parity conditions; exposure differentials; risk attitudes; financial forecasts; legal frameworks for derivatives; Heidelberg Cement; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Our ever-changing world has to a great extent created a need of efficient financial risk-management programs for financial institutions and corporations operating in a demanding international environment. These changes have however also increased the types of financial tools and derivatives used to handle the multifold macroeconomic exposures. READ MORE