Essays about: "importance-performance analysis"

Found 3 essays containing the words importance-performance analysis.

  1. 1. Breaking the Customer Code : A model to Translate Customer Expectations into Specification Limits

    University essay from Institutionen för konstruktions- och produktionsteknik

    Author : Ruben Gregorio; [2010]
    Keywords : Customer satisfaction; Service industries; Six Sigma; Specification Limits; Kano model;

    Abstract : Today, firms compete with services rather than goods. Large service organizations are beginning to use Six Sigma as continuous improvement tool. An important part of the Six Sigma methodology is the calculation of number of defects in the process, i.e. READ MORE

  3. 2. Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Zang Wang; Jin Wei Yang; [2010]
    Keywords : Porter’s five competition forces theory; Blue Ocean strategy; IPA;

    Abstract : The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. READ MORE

  4. 3. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE