Essays about: "important of sport"

Showing result 1 - 5 of 165 essays containing the words important of sport.

  1. 1. Reaching the top without doping : Athletes’ attitudes towards clean sports in Finland

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Rosa Havumäki; [2022]
    Keywords : Anti-Doping; Clean Sports; Attitudes; Athlete; FINCIS; Reaching the Top Without Doping; Doping; Performance Enhancing Drugs “PEDs”;

    Abstract : Background: Sports have a significant impact on people all around the world. Although sport brings a lot of joy, a sense of togetherness, and pride, it also involves ethically difficult issues such as doping. Doping in sports is a growing global concern that jeopardizes sports ethics, values, and integrity (The World Anti-Doping Agency WADA, a). READ MORE

  2. 2. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

  3. 3. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  4. 4. Is Long-Term IPO Performance determined by Underpricing? : Analysis of the international IPO markets between 2009-2019

    University essay from Umeå universitet/Företagsekonomi

    Author : Arjan Kevin Ramak; Felix Fager Burman; [2022]
    Keywords : ;

    Abstract : Chinese legislative boards are heightening regulations to reduce the presence of ‘junk stocks’, as many new offerings sport remarkably high first day returns, but at the same time mediocre long-term performance. The phenomenon where an IPO (Initial Public Offering) is offered at a lower price than its intrinsic value is prominent in finance and business literature. READ MORE

  5. 5. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE